Print is Alive and Well!
You’ve heard it for years now – print is dying. But is it really? You still get catalogs, brochures, magazines and other forms of printed communication in your mailbox every day. And let’s face it –...
View ArticleMake a Lasting Impression with the Almighty Calendar
As a sales and marketing professional, you are always promoting your business. Whether through print advertising, promotional giveaways, digital media and more, you’re constantly trying to get your...
View ArticleIncrease Brand Awareness with Branded Merchandise
Marketing professionals are given many choices to increase brand awareness and responsiveness including print advertising, digital advertising, TV, radio, social media content and event sponsorships....
View ArticlePrinted Products Carry Strong Brand Messaging
Whether it’s a catalog introducing a new product line, a magazine to reach a specific audience or a marketing or direct mail piece, print is still a strong component of any marketing mix. There are...
View ArticleSpecialty Promotional Products Can Leave Lasting Impressions
I recently came across a study by the Advertising Specialty Institute that said Midwesterners own the most promotional products in the United States. The chart showed products in each region...
View ArticleHow to Make Your Business Card Stand Out
Business cards tend to pile up in our wallets, on our desks and in our bags. Oftentimes, we don’t look back at our collection, but what if there was one in your stack that really stuck out to you?...
View ArticleUse Printed Materials to Make Your Brand Shine
In the digital age, it is easy to discount printed materials. But don’t! There is a lot of power in print. From business cards and brochures to indoor signage and thank you cards, you can make a large...
View ArticleSo Great It Should Almost Be Illegal
Fellow distributor owners and sales reps, have you ever stopped to think how unbelievably fortunate we are to be distributors? We don’t need to own any manufacturing equipment. We don’t need to own any...
View ArticleBrand Matters: Leveraging Print in the Modern Age
Some say it’s dying; we see the opportunity to get creative! Learn more about the variety of reasons to choose printed collateral in the modern age.
View ArticleIT’S ALL ABOUT THE PAPER
A quick glance of today’s industry headlines drove home why many suppliers are seeing such disruption and delays related to paper and envelopes. Here are just a few: Transportation challenges disrupt...
View ArticleBrand Matters: Business as Unusual
Dare to be uncommon Ordinary business practices lead to ordinary business. We all know print and promotional products are effective forms of advertising – that’s how they drive a $28 billion...
View ArticleMoments: Never a Dull Moment
Print is everywhere! Print provides unlimited opportunities to reach your customers in ways that center around them. But the print industry has largely evolved in recent years, and new developments in...
View Article
